Welcome to Happy Mondays
We craft tailored solutions from deep human insight
OUR VISION
At Happy Mondays, we believe that in times of significant change,
it is more important than ever for brands to understand people.
Not just as consumers, but as human beings navigating a shifting world.
In moments of transformation, insight isn't a luxury. It's the compass that guides the way forward.
Empathy and evidence are at the heart of everything we do.
We bring together deep human insight,
cultural foresight, and collaborative
co-creation to help brands
Uncover the emotional and cultural forces that shape decisions
Understand the evolving role of brands and how to deliver value when price sensitivity is rising
Co-create future solutions with the very people they're meant to serve
WHAT WE DO
Qualitative studies and workshops that inspire ideas and actions
Our focus is to bring solutions
that are consumer-centric and operational
We work to bring solutions, not problems: the way we moderate uses co-creation as a key principle, with workshop-inspired methodologies applied to consumer groups.
Our analyses and presentations give clear recommendations with actionable results and specific directions that help our clients finalise their projects.
Our areas of expertise
EXPLORE
Understand consumers' habits,
motivations and unmet needs.
Unveil what triggers their decision process.
INNOVATE
Create new concepts, ideas, final products
that resonate with your consumers, in their usage and in their expression.
EVALUATE
Set priorities between ideas, fine-tune
and consolidate the final product or its communication.
We believe that qualitative must be artisanal
We cherish each of our projects, with attention to detail and quality.
Each project is closely monitored by our team, from A to Z:
Project management
and monitoring
Follow-up of recruitment, constant updates with our client team
Moderation of focus groups, in-depths and communities
Tailored moderation techniques for your project, best adapted to meet your objectives
Analysis
and presentation
of the results by the person
who conducted the study
A toolbox of methods and techniques
Like everyone else, we use a full suite of research solutions, online and face-to-face.
But we don't sell any ready-made packages:
for each project, we design the customised approach
that best fits your objectives.
A focus on real people
We think our job is a privilege!
Talking to people from diverse social backgrounds and various countries, trying to understand who they are, how they think, how they behave, what they aspire to... is an extraordinary opportunity.
We value the fieldwork as the most critical phase in a qualitative study. This is where everything happens.
WHO WE ARE
A team of senior experts with more than 25 years of experience in marketing research and consulting
Julien Dupic
Managing Director & Partner, Founder
Susanne Michl
Managing Director & Partner
Christopher Graß
Managing Director & Partner
Anya Nipper
Project Management and Coordination
A network of great professionals across the globe
Over the years, we have had the pleasure of meeting and collaborating with exceptional qualitative experts. Together, we have cultivated a relationship built on mutual trust and professional synergy.
We have a strong international network spanning the entire world.
GET IN TOUCH
We'd love to hear from you.
Contact us
E-mail: contact@happymondaysresearch.com